Seaquarium Investment Information Memorandum
Seaquarium presents a visionary investment opportunity to establish Australia's premier marine attraction on Queensland's Gold Coast.
This strategic three-stage project begins with Stage 1 raising AUD $500,000 to identify an optimal site and complete feasibility studies.
With 12+ million annual visitors to the Gold Coast, Seaquarium is positioned to become a landmark destination generating substantial returns while contributing to marine conservation through immersive experiences that entertain, educate, and inspire.
Confidentiality Agreement
Confidentiality Terms
By accepting a copy of this memorandum, the recipient agrees that it shall not contact or discuss the contents of this memorandum with any officer, employee, supplier, customer, licensor, franchisee, or associate of Seaquarium ABN 74 856 121 153 without the prior consent of Michael Dieck.
This Memorandum and further information that may be supplied on the terms set out above and, on the terms, contained in a confidentiality agreement entered into by the recipient, the terms of which incorporate the above conditions and which contain restrictions on the use of the information, its disclosure, and the conduct of the recipient subsequent to the recipient.
The recipient acknowledges the foregoing, and it is hereby agreed that the terms of the confidentiality agreement are incorporated into and form part of these conditions
Investment Risk Statement
Investing in the Seaquarium project involves significant risks. Investors should carefully consider the following:
Investors may lose part or all of their invested capital. Neither Seaquarium ABN 74 856 121 153 nor its directors guarantee any rate of return, repayment of investment, or successful achievement of planned objectives. Past performance is not indicative of future results, and investment outcomes may vary substantially from projections or expectations.
Market conditions, regulatory changes, operational challenges, and other factors beyond our control may adversely affect investment performance. The value of investments can fluctuate significantly, and there is no assurance that any investment will achieve its stated objectives.
Confidentiality Agreement
Confidentiality Terms
By accepting a copy of this memorandum, the recipient agrees that it shall not contact or discuss the contents of this memorandum with any officer, employee, supplier, customer, licensor, franchisee, or associate of Seaquarium without the prior consent of Michael Dieck
This Memorandum and further information that may be supplied on the terms set out above and, on the terms, contained in a confidentiality agreement entered into by the recipient, the terms of which incorporate the above conditions and which contain restrictions on the use of the information, its disclosure, and the conduct of the recipient subsequent to the recipient.
The recipient acknowledges the foregoing, and it is hereby agreed that the terms of the confidentiality agreement are incorporated into and form part of these conditions
Important Notice
The information contained in this information memorandum and any other verbal or written information given in respect of Seaquarium ("Information") is provided to the recipient ("you") on the following conditions. The listing consultant, Matthew Holland nor Allbiz Deal Room (ABN 56 630 339 150) or any of its officers, employees, or consultants ("we, us") make no representation, warranty, or guarantee that the information, whether or not in writing, is complete, accurate, or balanced. Some information has been obtained from third parties and has not been independently verified. Accordingly, no warranty, representation, or undertaking, whether express or implied, is made, and no responsibility is accepted by us as to the accuracy of any part of this or any further information supplied by or on our behalf, whether orally or in writing.
Investment Considerations
All visual images (including but not limited to plans, photographs, specific productions, and artist impressions) are indicative only and are subject to change. Any measurement noted is indicative and not to scale. All outlines on photographs are indicative only. The information does not constitute, and should not be considered as, a recommendation in relation to the investment in the business or property or a solicitation of the investment. You should satisfy yourself as to the accuracy and completeness of the information through your own inspections, surveys, enquiries, and searches by your own independent consultants, and we recommend that you obtain independent legal, financial, and taxation advice. This includes as to whether any listing price is inclusive or exclusive of GST.
Valuation and Responsibility
We are not valuers and make no comment as to the value of the business or property. "Sold/leased" designations show only that stock is "currently not available," not that the business or property is contracted or settled. If you require a valuation, we recommend that you obtain advice from a registered valuer. This memorandum does not and will not form part of agreement for the business or property. The only information, representations, and warranties upon which you will be entitled to rely will be as expressly set out in the term sheet. Interested parties will be responsible for meeting their own costs of participating in the investment process for the business or property.
Liability and Authorisation
We will not be liable to you (to the full extent permitted by law) for any liabilities, costs, or expenses incurred in connection with the information, whether the loss or damage arises in connection with any negligence, default, or lack of care on our part. No person is authorised to give information other than the information in this document and any statement or representation by an officer, agent, supplier, customer, relative, or employee of the vendor will not be binding on the vendor or us. To the extent that any of the above paragraphs may be construed as being a contravention of any law of the state or the Commonwealth, such paragraphs should be read down, severed, or both, as the case may require, and the remaining paragraphs shall continue to have full force and effect.
Purpose of Document
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Document Overview
Michael Dieck in the capacity of the manager and director of Seaquarium ABN 74 856 121 153 has decided to seek investors for the business Seaquarium and has requested that Allbiz Deal Room Pty Ltd (ABN 56 630 339 150) serve as the process's communication medium. This confidential information memorandum ("Memorandum") has been prepared for selected parties with a preliminary understanding of the business of Seaquarium and to assist the recipient of the memorandum ("Recipient") in making their own independent appraisal of Seaquarium before making any investment. The memorandum does not purport to be complete or contain all of the information that a prospective investor may require. No representation or warranty is made (or will be made in any investment agreement) as to the accuracy, reliability, or completeness of any information contained in this memorandum for Seaquarium, or the directors or shareholders of Seaquarium, the consultant Matthew Holland, or Allbiz Deal Room (ABN 56 630 339 150).
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Confidentiality Requirements
The Recipient agrees by receiving this memorandum that it shall not copy, reproduce, or distribute to others this Memorandum, whether in whole or in part, without the prior written consent of Seaquarium . Further, the recipient of this memorandum will keep permanently confidential all information contained herein that is not already public and will use this memorandum only for assessing Seaquarium . On request, the recipient will promptly return all material received from the Seaquarium, the directors, and Allbiz Deal Room, including this memorandum, without retaining copies.
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Projections and Currency
All projections in this memorandum have been prepared by Seaquarium,or their accountants for inclusion in this memorandum. Any past or projected profit assumptions are examples only; they do not constitute, and should not be regarded as, a representation that the projected results will actually be achieved or that the underlying assumptions are valid or can be met under new management. The projections are subject to uncertainties and contingencies, all of which are difficult to predict and many of which are beyond the control of Seaquarium . Allbiz Deal Room and the consultant, Matthew Holland have not independently verified the projections. All currency amounts are expressed in Australian dollars unless otherwise stated.
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Contact Protocol
All inquiries in connection with this investment process in general should be directed to the listing owner, who is representing themselves in the transaction. All contact between the directors and employees of Seaquarium and prospective investors will be arranged by the seller named in this document. Under no circumstances should prospective investors/investors contact staff or employees of Seaquarium .
Conditions of Issue
Acceptance and Return
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Document Return Policy
This memorandum is supplied on the following conditions, which are expressly accepted and agreed to by the recipient in part as consideration for the supply of the memorandum, as evidenced by the recipient's retention of this document. If these conditions are not acceptable, the memorandum is to be returned. Independent Evaluation
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Independent Review Requirement
This memorandum does not purport to contain all of the information that may be required to evaluate an investment in Seaquarium, intending investors and their respective advisors should conduct their own independent review, investigation, and analysis of the business listing and the information contained in or referred to in this document. No Representations or Warranties
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Disclaimer of Warranties
Neither the director(s), the company, the consultant, nor the partners and employees of the consultant, nor their respective subsidiaries or associated companies or businesses, shareholders, directors, partners, or offices (collectively the "Beneficiaries"), make any representation or warranty, express or implied, as to the accuracy, reliability, or completeness of the information contained in this memorandum or subsequently provided to the recipient by any of the beneficiaries. Liability Exclusion
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Liability Limitations
Except to the extent that liability under any law cannot be excluded, the beneficiaries shall have no liability arising in relation to the information contained in this memorandum or in any other way for errors or omissions (including liability to any person by reason of negligence). Estimates and Projections
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Projection Disclaimers
The estimates and projections in this memorandum rely heavily on subjective analysis and judgement, which may or may not be accurate. There are typically discrepancies between forecasts and actual outcomes, and events frequently deviate from expectations. Independent Review
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Independent Analysis
The recipient, any intending investors, and their respective advisors should conduct their own independent review of the assumptions, calculations, and accounting policies underlying the estimates and projections. The beneficiaries may update or supplement this information at their sole discretion and without any obligation to do so. The provision of any additional information is subject to these terms and conditions. Non-Binding Nature
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Non-Binding Statement
This Memorandum, including any update or supplement to this document, does not and will not form part of any term sheet or investment agreement that may result from the review, investigations, and analysis of the company by the recipient, intending investors, and/or their respective Any agreement for the investment in the company will contain any and all information, representations, and warranties upon which the recipient or any other intending investor should rely. Formal Agreement
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Agreement Terms
The formal investment agreement or term sheet will also contain an acknowledgement by the recipient that it has not relied on any representations or warranties by any of the beneficiaries in entering into the agreement other than any representations and warranties set out in the agreement itself. Right to Reject
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Right of Rejection
The company reserves the right to evaluate any offers and to reject any and all offers submitted without giving reasons. The beneficiaries shall not be liable to compensate the recipient or any intending investors for any costs or expenses incurred in reviewing, investigating, or analysing any information in relation to the company, whether in making an offer or otherwise. The information in this memorandum is provided to the recipient only as a matter of It does not amount to a recommendation, either expressly or impliedly, with respect to the purchase of the company. Appropriateness and Expert Advice
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Expert Consultation
The information in this memorandum may not be appropriate for all persons, and it is not possible for the beneficiaries to have regard to the investment objectives, financial situation, and particular needs of each person who reads or uses the information in this memorandum. Before acting in reliance on the information in this memorandum, the recipient should check its accuracy, reliability, and completeness and obtain independent and specific advice from appropriate experts.
1. Introduction - A MESSAGE FROM THE FOUNDER
Embark on an extraordinary journey with Seaquarium, Australia's next premier aquatic attraction. As founder, I invite you to be part of a visionary project that will transform the Gold Coast's tourism landscape and contribute to marine conservation.
1a. A MESSAGE FROM THE FOUNDER
Dear Potential Investor,
I am thrilled to present you with an exceptional opportunity to be part of a groundbreaking venture on Australia's iconic Gold Coast. As the founder of Seaquarium, I have dedicated years of research, planning, and passion to bring this world-class aquarium project to life.
The Gold Coast, with its stunning beaches and vibrant tourism industry, has long been a magnet for visitors from across Australia and around the world. However, there's a missing piece in its impressive array of attractions – a state-of-the-art aquarium that showcases the wonders of marine life while promoting education and conservation.
Seaquarium is not just another tourist attraction; it's a vision for the future of edutainment and marine conservation. Our project aims to create an immersive experience that will captivate millions of visitors annually, offering them a chance to explore the fascinating underwater world and learn about the importance of preserving our oceans.
With over 12 million visitors to the Gold Coast each year, Seaquarium is positioned to become a must-visit destination. We're not just building an aquarium; we're creating a legacy that will inspire generations to come and contribute significantly to the local economy.
As a founding member, you have the unique opportunity to be part of this exciting journey from its inception. Your investment will not only offer potential for attractive financial returns but also contribute to a project with far-reaching positive impacts on education, conservation, and tourism.
I invite you to dive deep into this investment memorandum, which outlines our vision, plans, and the tremendous potential of Seaquarium. Join us in making waves in the tourism industry and creating a landmark attraction that will stand as a testament to innovation and environmental stewardship.
Thank you for considering this extraordinary opportunity. Together, we can turn the tide and create something truly spectacular on the Gold Coast.
Sincerely,
Michael Dieck
Founder, Seaquarium
2. Introduction - EXECUTIVE SUMMARY
Seaquarium: A world-class aquarium on the Gold Coast, offering immersive marine experiences, education, and conservation. Seeking $500,000 AUD for initial development, with plans for future expansion and significant returns for early investors.
2a. EXECUTIVE SUMMARY
Seaquarium represents a visionary project set to redefine the tourism landscape of Queensland's Gold Coast. As Australia's premier tourism destination, welcoming over 12 million visitors annually, the Gold Coast presents an unparalleled opportunity for a world-class aquarium. Seaquarium aims to fill this gap, offering a unique blend of entertainment, education, and conservation that will captivate both domestic and international tourists.
Our mission is to establish a state-of-the-art aquarium that showcases the diverse marine and freshwater fauna and flora found in the waters surrounding Australia, the world's largest island. Seaquarium will feature exhibits that meticulously reproduce natural environments, providing visitors with an immersive and interactive experience. This approach not only entertains but also educates, fostering a deeper understanding and appreciation for aquatic ecosystems.
The project is the culmination of thousands of hours of research, design work, and financial projections. Extensive market analysis indicates that the Gold Coast is the optimal location for this venture, leveraging its established tourism infrastructure and year-round appeal. Seaquarium will complement existing attractions, enhancing the Gold Coast's status as a must-visit destination.
We are currently in the first stage of our three-phase capital raising strategy, seeking $500,000 AUD from founding members. This initial investment is specifically for completing the feasibility study, identifying and selecting potential sites, securing government and community support, and preparing for the Stage 2 capital raise. Importantly, the Stage 1 funding does NOT include property acquisition, which will be addressed in Stage 2 ($7-30 million AUD) when we will raise capital, acquire the land, and obtain Development Approval. Stage 3 (24-36 months) will involve either developing the project directly, onselling to established operators, or creating a long-term leaseback arrangement with operators. Early investors will have the opportunity to be foundational members of this exciting venture, with potential for attractive returns as the project develops, along with exclusive benefits such as lifetime memberships.
Seaquarium is not just a tourist attraction; it's a comprehensive facility that will include educational programs, marine life and wildlife hospital services, and potential for future expansion into related business opportunities. Our vision extends beyond profit, aiming to contribute significantly to marine conservation efforts and public awareness of environmental issues.
The management team, led by founder Michael Dieck and to be expanded with key industry professionals, will bring a wealth of collective experience in business operations, tourism, and aquarium design. This team-based approach, with particular emphasis on the pivotal role of the Chief Operating Officer in coordinating all aspects of development and investor relations, positions Seaquarium for success in this ambitious venture.
As we embark on this exciting journey, we invite visionary investors to join us in creating a landmark attraction that will entertain, educate, and inspire millions of visitors for years to come. Seaquarium represents not just a sound financial investment, but an opportunity to be part of a legacy project that will shape the future of tourism and marine conservation on the Gold Coast.
3. Introduction - HISTORY AND KEY BUSINESS MILESTONES
Seaquarium's journey from concept to reality, highlighting key milestones in research, location selection, and project development. This section outlines the foundational work that positions Seaquarium for success on the Gold Coast.
3a. HISTORY AND KEY BUSINESS MILESTONES
The genesis of Seaquarium dates back several years, originating as a long-term construction proposal initially earmarked for Phillip Island. However, the vision has evolved significantly, adapting to changing market conditions and identifying the most promising location for maximum impact and success.
The concept of Seaquarium was born out of a passion for marine life and a recognition of the growing need for educational and conservation-focused attractions. The founder, Michael Dieck, has dedicated nearly four decades to the design and manufacture of marine aquarium and aquaculture systems, both as a hobby and in business. This extensive background provided the foundation for the ambitious Seaquarium project.
Key milestones in the development of Seaquarium include:
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Initial Concept Development (2015-2017)
  • Extensive research into aquarium design and operations worldwide
  • Preliminary feasibility studies for various locations in Australia
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Market Analysis and Location Scouting (2018-2019)
  • Comprehensive evaluation of potential sites across Australia
  • In-depth market research to identify optimal visitor demographics and tourism trends
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Gold Coast Selection (2020)
  • After thorough analysis, the Gold Coast was identified as the prime location for Seaquarium
  • Initial discussions with local authorities and tourism bodies to gauge support and potential partnerships
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Project Refinement Post-COVID (2021-2022)
  • Adaptation of plans to align with post-pandemic tourism recovery projections
  • Enhancement of design concepts to incorporate cutting-edge technology and sustainable practices
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Business Plan Finalisation (2023)
  • Completion of detailed financial projections and operational strategies
  • Development of a phased approach to capital raising and construction
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Launch of Founding Members Initiative (2024)
  • Initiation of the first stage of capital raising, seeking $500,000 AUD from founding members
  • Preparation of comprehensive investment memorandum and marketing materials
Throughout this journey, Michael has conducted several interstate and overseas trips to major aquariums, meticulously examining their design, location strategies, operational methods, and educational facilities. This hands-on research has been instrumental in shaping the vision for Seaquarium, ensuring it incorporates best practices from successful aquariums worldwide while innovating to create a unique experience.
The project has also benefited from Michael's involvement in the tourism industry, including his role as an executive member of the Phillip Island Tourism Association. This experience provided valuable insights into tourism marketing strategies and regional promotion, which have been applied to the Seaquarium concept.
As we stand on the cusp of bringing Seaquarium to life, these milestones reflect a journey of careful planning, extensive research, and strategic positioning. The project is now poised to move from concept to reality, with a solid foundation that promises to deliver a world-class attraction on the Gold Coast.
The next crucial milestone is securing the initial funding from founding members, which will catalyse the transition from planning to implementation. This step will enable the acquisition of the proposed property and engagement of specialised consultants to navigate the permitting process, setting the stage for the subsequent phases of development.
Seaquarium's history and milestones demonstrate a methodical approach to creating a sustainable and impactful attraction. As we move forward, this foundation will be instrumental in realising the vision of a premier aquarium that entertains, educates, and inspires conservation efforts for generations to come.
4. Introduction - TYPICAL CUSTOMERS
Seaquarium's diverse appeal spans across demographics, from families and tourists to educational groups and marine enthusiasts. This section outlines our target audience and how Seaquarium caters to various visitor interests and needs.
4a. TYPICAL CUSTOMERS
Seaquarium is designed to appeal to a broad spectrum of visitors, reflecting the diverse demographics of both the Gold Coast's local population and its millions of annual tourists. Understanding our typical customers is crucial for tailoring our offerings and ensuring the long-term success of the attraction. Here's an in-depth look at the primary customer segments Seaquarium will attract:

Families
Families form the cornerstone of Seaquarium's visitor base. The Gold Coast is renowned as a family-friendly destination, with many Australian families making it a point to visit at least once during their children's formative years. Seaquarium will cater to this demographic by offering:
  • Interactive exhibits suitable for various age groups
  • Educational programs that complement school curricula
  • Family-friendly facilities such as stroller rentals and child-safe viewing areas
  • Special family ticket packages and annual membership options

Domestic Tourists
With over 12 million visitors to the Gold Coast annually, domestic tourists represent a significant portion of potential customers. These visitors, coming from all parts of Australia, are looking for unique experiences to enhance their Gold Coast stay. Seaquarium will attract them through:
  • Marketing partnerships with hotels and other local attractions
  • Integration with Gold Coast tourism packages
  • Seasonal exhibits and events to encourage repeat visits

International Visitors
The Gold Coast's appeal extends globally, attracting millions of international tourists each year. These visitors often seek authentic Australian experiences and are drawn to attractions that showcase the country's unique marine life. Seaquarium will cater to this group by:
  • Offering multilingual guides and information materials
  • Featuring exhibits that highlight Australia's unique marine ecosystems
  • Providing cultural context to enhance the educational experience

Educational Groups
Schools, universities, and other educational institutions form a crucial customer segment. Seaquarium will be an invaluable resource for these groups, offering:
  • Tailored educational programs aligned with national curriculum standards
  • Behind-the-scenes tours for in-depth learning experiences
  • Workshops and lectures by marine biologists and conservation experts
  • Special group rates and educational packages

Marine Enthusiasts and Hobbyists
A niche but passionate customer segment includes individuals with a keen interest in marine life, from amateur aquarists to scuba diving enthusiasts. Seaquarium will engage this group through:
  • Detailed information on species and habitats
  • Advanced tours focusing on aquarium technology and marine biology
  • Special events featuring guest speakers and experts in the field

Local Residents
The Gold Coast's permanent population of over 600,000 represents a steady customer base. Seaquarium will encourage repeat visits from locals by:
  • Offering annual membership programs with exclusive benefits
  • Hosting community events and local conservation initiatives
  • Providing a venue for local celebrations and corporate events
Couples and Adult Groups
While families are a primary focus, Seaquarium will also cater to adult visitors seeking unique experiences. This includes:
  • Evening events such as "after dark" tours and dining experiences
  • Photography sessions and art-focused events
  • Adult-oriented educational programs and lectures
Conservation and Research Community
Seaquarium will attract researchers, conservationists, and students in related fields by:
  • Offering research facilities and collaboration opportunities
  • Hosting conferences and symposiums on marine conservation
  • Providing a platform for citizen science initiatives
By catering to these diverse customer segments, Seaquarium ensures a steady flow of visitors throughout the year. The attraction's design and offerings will be carefully crafted to provide engaging experiences for all age groups and interest levels, from casual tourists to dedicated marine enthusiasts.
Understanding these customer profiles will guide our marketing strategies, exhibit designs, and educational programs. It will also inform our pricing structure, ensuring we offer value to all visitor types while maximising revenue potential.
As the Gold Coast continues to grow and evolve as a tourist destination, Seaquarium will adapt its offerings to meet changing customer preferences and emerging trends in edutainment and conservation awareness. This customer-centric approach will be key to establishing Seaquarium as a must-visit attraction on the Gold Coast and ensuring its long-term success and impact.
5. Introduction - MEET THE TEAM
Introducing the visionary behind Seaquarium and the expertise that will drive its success. This section highlights the diverse skills and experience of our leadership, positioning Seaquarium for excellence in aquarium management and tourism.
5a. MEET THE TEAM
The success of Seaquarium depends on the collective expertise, vision, and dedication of a skilled and experienced team. While founder Michael Dieck brings valuable marine specialist knowledge and entrepreneurial experience to the project, the success of Seaquarium will be built on the strength of the entire team engaged throughout Stages 1 and 2. This collaborative approach ensures that the project benefits from diverse perspectives and specialised expertise across all critical areas.
Our team strategy involves recruiting key professionals with complementary skills and established industry networks. This experienced team will be instrumental in conducting feasibility studies, securing optimal sites, obtaining necessary approvals, and identifying the most advantageous exit opportunities for investors.
Michael Dieck - Founder and Project Visionary
Michael Dieck is the driving force behind Seaquarium, bringing nearly four decades of experience in aquarium design and business management to the project. As a Marine Specialist with extensive practical experience in aquarium systems, his diverse background and entrepreneurial spirit make him uniquely qualified to lead this ambitious venture.
Key Qualifications and Experience:
Marine Expertise
Nearly 40 years of experience in marine aquarium and aquaculture system design and manufacture
Business Management
Extensive background in small business operations across various industries
Tourism Leadership
Former executive member of the Phillip Island Tourism Association and delegate for "Tourism Victoria's" product region "Phillip Island and Gippsland Discovery"
Industry Promotion
Active involvement in promoting the Gippsland region at travel shows throughout Australia
Career Highlights:
Engineering and Project Management
  • Started career as an apprentice fitter and turner in 1977
  • Progressed to Leading Hand, supervising a team of 45 tradesmen in a large maintenance workshop
  • Developed skills in project planning, management, and mechanical drafting and design
Business and Entrepreneurship
  • Operated various small businesses, including investment consultancy, enterprise facilitation, dairy farm management, computer consultancy, marine livestock imports, aquarium retail, website design, and accommodation services
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Education and Training
  • Completed business courses to enhance understanding of business planning and operations
  • Served as a contract teacher at the Victorian College of Agriculture and Horticulture
Tourism Industry Involvement
  • Played a key role in developing marketing strategies for the Gippsland region
  • Participated in the production of promotional brochures and website development for regional tourism
Aquarium Expertise
  • Conducted extensive research on major aquariums worldwide
  • Examined design, location strategies, operations, and educational facilities of successful aquariums
  • Applied insights to the development of the Seaquarium concept
Skills Summary:
Business Acumen
  • Excellent understanding of business operations and the tourism sector
  • Extensive experience in small business management
Technical Abilities
  • Highly competent in computer technology, including repairs and installations
  • Advanced mechanical and engineering skills
Leadership
  • Strong project management capabilities
  • In-depth knowledge of aquarium and aquaculture design and operation
Michael's vision for Seaquarium goes beyond creating just another tourist attraction. He aims to establish a world-class facility that combines entertainment, education, and conservation. While his hands-on approach and diverse skill set have been instrumental in conceptualizing the Seaquarium project, he recognizes that successful implementation will require a strong, diverse team of experts across multiple disciplines. His collaborative leadership style emphasizes transparency, open communication, and leveraging the specialized expertise of team members.
5b. MEET THE TEAM
Future Team Expansion:
Critical to the success of Seaquarium will be the engagement of key team members during Stages 1 and 2, with particular emphasis on:
Chief Operating Officer
This pivotal role will be responsible for:
  • Overall coordination of the planning and development process
  • Managing relationships with all stakeholders including government entities
  • Supervising soft promotion (marketing and PR) activities to build community and government acceptance
  • Leading the capital raise efforts for Stage 2
  • Identifying and exploring all potential exit opportunities (including those presented in this document and others that may emerge)
  • Maintaining transparent and regular reporting to investors
  • Ensuring all strategic objectives are met within budget and timeline parameters
Marine Biologist
To lead our conservation efforts, ensure the highest standards of animal care and exhibit authenticity, and engage with local Queensland universities with marine biology departments to foster academic partnerships, ensure local engagement, and reduce operational costs.
Planning and Development Specialist
To assess, identify and select potential sites, manage the approvals process, and oversee development applications.
Marketing and PR Specialist
To create and execute strategies for attracting visitors and building the Seaquarium brand.
Financial Controller
To manage the financial aspects of the project and ensure fiscal responsibility.
Capital Raise Preparation Specialist
To develop investment documentation, identify funding sources, and manage relationships with potential investors.
This team approach ensures that Seaquarium's development will not rely on any single individual but will benefit from the collective expertise of seasoned professionals across multiple disciplines. Regular team meetings, clear communication channels, and structured reporting processes will be established to maintain alignment with project objectives and maximize investor value.
Michael Dieck acknowledges that while his experience is broad, the success of Seaquarium will rely on assembling a team of specialists. He is committed to recruiting top talent in aquarium management, marine biology, tourism, and related fields to ensure Seaquarium becomes a world-class attraction.
The combination of Michael Dieck's vision and marine expertise, complemented by a strategically assembled team of professionals led by a strong Chief Operating Officer, positions Seaquarium for success. The project will benefit from this team's collective experience in site selection, government relations, financial planning, and strategic exit planning. Regular investor updates provided by the Chief Operating Officer will ensure transparency throughout the development process.
6. Introduction - SWOT ANALYSIS
A comprehensive evaluation of Seaquarium's Strengths, Weaknesses, Opportunities, and Threats. This analysis provides insights into the project's potential for success and areas for strategic focus in the competitive tourism market.
6a. SWOT ANALYSIS
A thorough SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis is crucial for understanding Seaquarium's position in the market and its potential for success. This analysis will guide our strategic decisions and help us capitalise on our strengths while addressing potential challenges.

Strengths
Key competitive advantages

Weaknesses
Areas for improvement

Opportunities
Potential for growth

Threats
External challenges
Strengths
  1. Prime Location: The Gold Coast is Australia's premier tourist destination, attracting over 12 million visitors annually. This provides a large, ready-made audience for Seaquarium.
  1. Unique Offering: Seaquarium will be the first major dedicated aquarium on the Gold Coast, filling a gap in the current attraction lineup.
  1. Experienced Leadership Team: The project will benefit from a diverse team of professionals led by founder Michael Dieck and a pivotal Chief Operating Officer who will coordinate planning, development, stakeholder relations, and investor reporting throughout Stages 1 and 2.
  1. Educational Focus: By combining entertainment with education and conservation, Seaquarium appeals to a broad audience and aligns with growing environmental awareness.
  1. Innovative Design: Plans for state-of-the-art exhibits and interactive experiences will set Seaquarium apart from traditional aquariums.
  1. Local and Tourist Appeal: The attraction will cater to both domestic and international tourists, as well as local residents, ensuring a diverse visitor base.
  1. Potential for Expansion: The proposed property allows for future growth and diversification of offerings.
Weaknesses
  1. High Initial Capital Requirements: The cost of establishing a world-class aquarium is substantial, requiring significant investment and careful financial management.
  1. Operational Complexity: Managing a large-scale aquarium involves complex logistics, from animal care to visitor management.
  1. Seasonal Fluctuations: While the Gold Coast is a year-round destination, there may be variations in visitor numbers during different seasons.
  1. Dependence on Tourism: A significant portion of visitors will be tourists, making Seaquarium vulnerable to fluctuations in the tourism industry.
  1. Limited Team Size Initially: In the early stages, the project relies heavily on a small core team, which could limit capacity.
  1. New Brand: As a new attraction, Seaquarium will need to establish its brand and reputation from scratch.
Opportunities
  1. Growing Eco-Tourism Market: Increasing global interest in environmental issues and sustainable tourism aligns well with Seaquarium's mission.
  1. Partnerships with Schools and Universities: Potential for developing strong educational programs and research partnerships.
  1. Government Support: Possibility of securing government funding or incentives for tourism development and environmental education.
  1. Technology Integration: Opportunities to incorporate cutting-edge technology for enhanced visitor experiences and operational efficiency.
  1. International Expansion: Potential to replicate the Seaquarium model in other tourist destinations if successful.
  1. Corporate Events and Functions: The unique setting provides opportunities for hosting corporate events, weddings, and other functions.
  1. Conservation Initiatives: Potential to lead or participate in high-profile marine conservation projects, enhancing the attraction's reputation and impact.
Threats
  1. Economic Downturns: Economic recessions could impact tourism numbers and discretionary spending on attractions.
  1. Competing Attractions: While there's no direct aquarium competitor on the Gold Coast, other attractions compete for tourists' time and money.
  1. Environmental Concerns: Increasing scrutiny on the ethics of keeping marine life in captivity could affect public perception.
  1. Natural Disasters: The coastal location exposes the attraction to potential risks from extreme weather events or climate change impacts.
  1. Regulatory Changes: Stricter regulations on animal welfare or tourism operations could impact operations or increase costs.
  1. Pandemic Risks: As demonstrated by recent global events, pandemics can severely disrupt the tourism industry.
  1. Rising Operational Costs: Increases in energy costs, wages, or specialised equipment could impact profitability.
Strategic Implications:
Leverage Unique Position
Capitalise on being the first major aquarium on the Gold Coast by creating a strong brand identity and fostering local partnerships.
Focus on Education
Emphasise education and conservation to differentiate from other attractions and align with growing eco-tourism trends.
Diversify Offerings
Develop a range of experiences to appeal to different visitor segments and reduce dependence on any single demographic.
Invest in Technology
Utilise innovative technologies to enhance visitor experiences and improve operational efficiency.
Build Strong Partnerships
Collaborate with schools, universities, and conservation organisations to strengthen educational programs and research initiatives.
Develop Contingency Plans
Create strategies to mitigate risks from economic downturns, natural disasters, or other potential threats.
Prioritise Sustainability
Implement and showcase sustainable practices in all aspects of operations to address environmental concerns and enhance the attraction's reputation.
Plan for Scalability
Design initial plans with future expansion in mind, allowing for growth and adaptation to market changes.
By leveraging our strengths, addressing weaknesses, capitalising on opportunities, and mitigating threats, Seaquarium is well-positioned to become a successful and impactful attraction on the Gold Coast. This SWOT analysis will guide our strategic planning and help ensure the long-term viability and success of the project.
7. Introduction - OUR PRODUCTS OR SERVICES
Dive into the diverse offerings of Seaquarium, from immersive exhibits to educational programs and unique experiences. This section outlines how Seaquarium will engage visitors and generate revenue through various products and services.
7a. THE PROJECT
Seaquarium is designed to be more than just an aquarium; it's a comprehensive marine experience that offers a wide range of products and services to engage, educate, and entertain visitors of all ages. Our diverse offerings are crafted to appeal to various interests, ensuring multiple revenue streams and encouraging repeat visits.

Admission Tickets
Our primary revenue source with various options:
  • Standard Adult, Child, and Senior tickets
  • Family packages for cost-effective group visits
  • Annual passes for unlimited entry, targeting local residents
  • Special rates for school groups and educational institutions
  • Combo tickets with partner attractions on the Gold Coast
  • VIP packages including guided tours and special experiences

Exhibit Experiences
World-class exhibits showcasing diverse marine life:
  • Great Barrier Reef Tank: A massive exhibit featuring the vibrant ecosystem of Australia's iconic reef
  • Shark Encounter: An immersive tunnel experience surrounded by various shark species
  • Touch Pools: Interactive areas where visitors can safely touch and learn about marine creatures
  • Jellyfish Gallery: A mesmerising display of these ethereal creatures
  • Penguin Habitat: A climate-controlled environment housing a colony of penguins
  • Tropical Rainforest: Showcasing the connection between freshwater and marine ecosystems
  • Deep Sea Mysteries: An exhibit dedicated to rarely seen deep-ocean creatures

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3
Educational Programs
Core component of our mission:
  • Guided tours for different age groups and interest levels
  • Interactive workshops on marine biology and conservation
  • School excursion packages aligned with curriculum standards
  • Summer camps and holiday programs for children
  • Adult education courses on marine ecosystems and aquarium keeping

Special Experiences
Unique experiences for memorable visits:
  • Dive with Sharks: Certified divers can swim in our shark tank
  • Behind-the-Scenes Tours: Exclusive looks at our operations and animal care facilities
  • Sleep with the Fishes: Overnight stays in our underwater tunnel
  • Feeding Shows: Scheduled events where visitors can watch and learn about animal feeding
  • Photography Sessions: Special access for photographers outside of regular hours
Research & Conservation
  • Participation in breeding programs for endangered species
  • Collaborative research projects with universities and marine institutes
  • Citizen science programs allowing visitors to contribute to real research
  • Rehabilitation facilities for injured marine animals
Retail Operations
  • Eco-friendly souvenirs and gifts
  • Educational books and toys related to marine life
  • Branded clothing and accessories
  • Local artisan crafts inspired by marine themes
Food & Beverage
  • Main cafeteria offering a variety of meal options
  • Themed restaurant with views into our largest tank
  • Coffee shop and snack bars throughout the facility
  • Catering services for events and functions
Event Spaces and Services
  • Corporate function spaces for team-building and conferences
  • Birthday party packages for children
  • Wedding services with underwater backdrops
  • Seasonal events (e.g., Halloween nights, Christmas specials)
Digital Products
  • Mobile app with interactive guide and games
  • Virtual tours for remote visitors or schools
  • Online educational resources and webinars
  • Live webcams of popular exhibits
Sponsorship Programs
  • Corporate sponsorship of exhibits or educational programs
  • Individual animal adoption programs
  • Donation programs for conservation projects
Aquaculture & Research Services
  • Breeding and supply of marine species for other aquariums or research institutions
  • Consulting services for aquarium design and maintenance
  • Water quality testing and environmental monitoring services
Specialised Tours and Experiences
  • Photography tours with professional guidance
  • Artist sessions for sketching and painting marine life
  • Yoga and meditation sessions in tranquil underwater settings
By offering this diverse range of products and services, Seaquarium aims to create multiple touchpoints for visitor engagement and revenue generation. This comprehensive approach ensures that we can cater to a wide array of interests and age groups, maximising the appeal and financial sustainability of the attraction.
Our product and service offerings will be continuously evaluated and evolved based on visitor feedback, market trends, and emerging technologies. This adaptability will allow Seaquarium to remain at the forefront of marine education and entertainment, ensuring its position as a must-visit attraction on the Gold Coast for years to come.
8. Introduction - COMPETITOR ANALYSIS
An in-depth look at Seaquarium's competitive landscape, analysing both direct and indirect competitors in the Australian tourism market. This section highlights how Seaquarium differentiates itself and capitalises on unique opportunities in the Gold Coast region.
8a. COMPETITOR AND MARKET ANALYSIS
Understanding the competitive landscape is crucial for Seaquarium's success. While the Gold Coast lacks a dedicated, large-scale aquarium, we must consider both direct and indirect competitors in the broader Australian and international tourism markets. This analysis will help us position Seaquarium effectively and capitalise on our unique offerings.
Direct Competitors:
SEA LIFE Sydney Aquarium
Location: Sydney, NSW
Key Features:
  • Over 700 species and 13,000 animals
  • Themed zones including Great Barrier Reef and Penguin Expedition
  • Dugong exhibit
Strengths: Established brand, central location in Sydney
Weaknesses: Older facility, can be crowded
Melbourne Aquarium
Location: Melbourne, VIC
Key Features:
  • 2.2 million litre Oceanarium
  • Crocodile Lair and Penguin Playground
  • Interactive animal encounters
Strengths: City centre location, diverse exhibits
Weaknesses: Smaller scale compared to international standards
Cairns Aquarium
Location: Cairns, QLD
Key Features:
  • Focus on Great Barrier Reef and rainforest species
  • Deep Reef exhibit
  • Research and conservation programs
Strengths: Unique focus on local ecosystems, newer facility
Weaknesses: Smaller market, seasonal tourism fluctuations
Indirect Competitors:
Sea World Gold Coast
Location: Gold Coast, QLD
Key Features:
  • Marine animal shows and exhibits
  • Theme park rides and attractions
  • Rescue and rehabilitation center
Strengths: Established brand, diverse entertainment options
Weaknesses: Focus split between marine life and theme park elements
Great Barrier Reef Tours
Location: Various locations in Queensland
Key Features:
  • Direct experience of natural reef environments
  • Snorkeling and diving opportunities
Strengths: Authentic natural experience
Weaknesses: Weather-dependent, requires travel to reef locations
Wildlife Sanctuaries and Zoos
(e.g., Australia Zoo, Currumbin Wildlife Sanctuary)
Key Features:
  • Focus on Australian wildlife, including some marine species
  • Interactive animal experiences
Strengths: Broad appeal, established reputations
Weaknesses: Limited focus on marine ecosystems
International Benchmarks:
While not direct competitors, these international aquariums set standards we should consider:
S.E.A. Aquarium (Singapore)
Key Features: World's largest aquarium, immersive educational experiences
Georgia Aquarium (USA)
Key Features: Massive scale, diverse exhibits including whale sharks
Okinawa Churaumi Aquarium (Japan)
Key Features: Focus on local marine life, large-scale tanks
8B. COMPETITIVE ADVANTAGES
Seaquarium's Competitive Advantages:
Unique Location
The Gold Coast's popularity as a tourist destination provides a ready audience. Unlike Sydney or Melbourne aquariums, we won't be competing with numerous other major attractions in an urban setting.
Modern, Purpose-Built Facility
As a new development, Seaquarium can incorporate the latest technologies and design principles, offering a more immersive experience than older facilities.
Educational Focus
While entertainment is important, our strong emphasis on education and conservation aligns with growing eco-tourism trends and school curriculum needs.
Local Ecosystem Spotlight
Like Cairns Aquarium, we'll showcase local marine life, but with a broader scope including both tropical and temperate Australian marine ecosystems.
Complementary to Existing Attractions
Rather than directly competing with theme parks like Sea World, Seaquarium offers a different, more focused marine experience that complements existing Gold Coast attractions.
Research and Conservation Leadership
By actively participating in research and conservation efforts, Seaquarium can differentiate itself as a leader in marine science, attracting both tourists and the scientific community.
Diverse Experiences
Offering unique experiences like dive encounters, behind-the-scenes tours, and sleep-overs provides multiple reasons for repeat visits and appeals to various visitor segments.
Technology Integration
Leveraging cutting-edge technology for exhibits, education, and visitor engagement will set Seaquarium apart from older, more traditional aquariums.
Strategic Implications:
Differentiation
Emphasise our unique offerings that aren't available at other Gold Coast attractions, such as immersive marine-only experiences and cutting-edge interactive exhibits.
Partnerships
Develop collaborations with other Gold Coast attractions to create package deals, encouraging tourists to visit multiple sites.
Educational Programs
Focus on creating robust educational programs that align with school curricula, positioning Seaquarium as an essential educational resource.
Local Community Engagement
Build strong ties with the local community through conservation initiatives and special programs for residents, creating a loyal base separate from the tourist market.
Seasonal Strategies
Develop targeted marketing and special events to attract visitors during off-peak tourism seasons, learning from the challenges faced by attractions like Cairns Aquarium.
Sustainability Focus
Highlight our commitment to conservation and sustainable practices, differentiating us from older aquariums that may face criticism on environmental grounds.
Experience Evolution
Regularly update exhibits and experiences to encourage repeat visits and stay ahead of competitors.
Digital Presence
Invest in a strong digital platform for virtual experiences and education, competing not just with physical attractions but also with online content providers.
By understanding our competitive landscape and leveraging our unique strengths, Seaquarium can position itself as a must-visit destination on the Gold Coast. Our focus on education, conservation, and cutting-edge experiences will help us stand out in the Australian tourism market and compete effectively with both direct and indirect competitors.
9. Introduction - ROADMAP
Charting the course for Seaquarium's development and future expansion. This section outlines our phased approach to establishing the aquarium and identifies potential areas for growth, ensuring long-term success and impact in the tourism industry.
9a. ROADMAP
Seaquarium's roadmap is designed to guide the project from its current conceptual stage through to a fully operational, world-class aquarium attraction. Our strategy involves a phased approach to development, allowing for careful planning, risk management, and the ability to adapt to market conditions. Alongside this roadmap, we've identified key growth opportunities that will drive Seaquarium's expansion and ensure its long-term success.
Phase 1: Foundation and Planning (Current Stage)
Duration: 6-12 months
Key Activities:
  • Secure initial funding from founding members ($500,000 AUD)
  • Complete comprehensive feasibility studies
  • Identify, evaluate, and select potential sites (without acquisition)
  • Engage with local authorities for preliminary discussions
  • Develop detailed architectural and exhibit concepts
  • Conduct initial environmental impact assessments
  • Establish partnerships with marine research institutions
  • Begin development of educational program frameworks
  • Build government and community support
  • Prepare comprehensive documentation for Stage 2 capital raise
Note: Stage 1 funding does NOT include property acquisition. This initial investment is specifically for feasibility, site identification and selection, gaining stakeholder support, and preparing for the Stage 2 capital raise which will fund property acquisition.
Phase 2: Capital Raise & Land Acquisition
Next major milestone in our development process as detailed below.
Phase 3: Project Development
Final stage bringing Seaquarium to life as detailed below.
Phase 2: Capital Raise, Land Acquisition and DA Approval
Duration: 12-18 months
Phase 2: Capital Raise, Land Acquisition and DA Approval
  • Launch major capital raising campaign ($7-30 million AUD)
  • Acquire or secure the identified site
  • Complete detailed planning applications
  • Obtain all necessary Development Approvals (DA)
  • Finalise detailed architectural and exhibit designs
  • Complete environmental impact assessments
  • Develop marketing and branding strategies
  • No pre-construction activities included in this phase
Launch major capital raising campaign
$7-30 million AUD
Acquire or secure the identified site
Complete detailed planning applications
Obtain all necessary Development Approvals (DA)
Finalise detailed architectural and exhibit designs
Complete environmental impact assessments
Develop marketing and branding strategies
No pre-construction activities included in this phase
Phase 3: Project Development or Strategic Exit
Duration: 24-36 months (timeline varies depending on selected approach)
Purpose: Either develop the project directly, onsell to established operators, or create a leaseback arrangement
Option A: Strategic Exit
  • Onsell the approved project with Development Approval
  • Establish rights agreement with one of many international aquarium operators
  • Structure deal to ensure founding investors receive optimal returns
  • Maintain brand involvement and establish ongoing royalty arrangements
2
Option B: Direct Development ($300 million AUD)
  • Raise approximately $300 million AUD for full project development
  • Construction of main facility and all exhibits
  • Implementation of life support systems and equipment
  • Animal acquisition and establishment
  • Staff recruitment and training
  • Pre-opening marketing and launch preparations
Option C: Land Retention with Leaseback Arrangement
  • Retain ownership of the land and Development Approval
  • Establish long-term leaseback arrangement (30-50 years) with established operator
  • Create structured income stream over extended period
  • Maintain partial control over project quality and implementation
Note: These options, along with other potential alternatives, will be thoroughly identified and evaluated during Stages 1 and 2. The optimal approach will be determined based on market conditions, investor preferences, and maximum value creation opportunities.
10. Introduction - USE OF CAPITAL
Detailing the allocation of the initial $500,000 AUD investment and outlining future capital requirements. This section provides transparency on how funds will be used to bring Seaquarium from concept to reality.
10. USE OF CAPITAL STAGE 1.
The initial capital raise of $500,000 AUD is a crucial first step in bringing the Seaquarium project to life. This funding will be strategically allocated to lay a solid foundation for the project, covering essential preliminary costs and setting the stage for larger capital raises in the future. Here's a detailed breakdown of how this initial investment will be utilised:
1
Property Site Evaluation and Identification: $150,000 (30%)
  • Identifying and evaluating potential sites (NO acquisition at this stage)
  • Site suitability studies and preliminary assessments
  • Environmental and geotechnical preliminary reviews
  • Zoning and permit research
  • Traffic and accessibility studies
  • Reserve of up to $50,000 for securing an option on identified site(s) if required (not for deposits or purchases)
2
Conceptual Design and Planning: $150,000 (30%)
  • Architectural concept drawings
  • Exhibit design consultations
  • Engineering feasibility studies
  • 3D renderings for marketing and investor presentations
  • Initial construction cost estimations
3
Business Planning and Financial Modelling: $50,000 (10%)
  • Detailed business plan development
  • Financial projections and modelling
  • Market research and analysis
  • Operational strategy development
4
Legal and Professional Fees: $50,000 (10%)
  • Legal counsel for business structure and contracts
  • Accounting and tax advisory services
  • Intellectual property protection
  • Regulatory compliance consultations
5
Initial Marketing and Branding: $30,000 (6%)
  • Brand identity development
  • Website design and development
  • Initial marketing materials creation
  • Social media strategy development
6
Preliminary Partnerships and Networking: $20,000 (4%)
  • Travel expenses for industry conferences and site visits
  • Membership fees for relevant industry associations
  • Hosting events for potential partners and stakeholders
10b. USE OF CAPITAL STAGE 2.
Future Capital Requirements:
While the initial $500,000 is crucial for laying the groundwork, bringing Seaquarium to full realisation will require significant additional capital. Here's an overview of the projected capital needs for subsequent phases:
Phase 2: Property Acquisition - $7-30 million AUD
Purpose: Secure the optimal site for Seaquarium development
Key Allocations:
$7-30M
Property Cost Range
Varies based on site development status and partnerships
100%
Site Preparation
Complete preliminary development work
DA
Planning Applications
Development Approval process
Cost Variables:
Existing site development status
Potential agreements with state governments
Other strategic partnership arrangements
The complete land purchase will be the primary allocation of these funds, with additional resources directed toward site preparation and securing all necessary development approvals.
10. USE OF CAPITAL STAGE 3.
Phase 3: Project Development or Strategic Exit Duration: 24-36 months (timeline varies depending on selected approach) Purpose: Either develop the project directly, onsell to established operators, or create a leaseback arrangement
1
Option A: Strategic Exit
  • Onsell the approved project with Development Approval
  • Establish rights agreement with one of many international aquarium operators
  • Structure deal to ensure founding investors receive optimal returns
  • Maintain brand involvement and establish ongoing royalty arrangements
2
Option B: Direct Development ($300 million AUD)
  • Raise approximately $300 million AUD for full project development
  • Construction of main facility and all exhibits
  • Implementation of life support systems and equipment
  • Animal acquisition and establishment
  • Staff recruitment and training
  • Pre-opening marketing and launch preparations
3
Option C: Land Retention with Leaseback Arrangement
  • Retain ownership of the land and Development Approval
  • Establish long-term leaseback arrangement (30-50 years) with established operator
  • Create structured income stream over extended period
  • Maintain partial control over project quality and implementation
Note: These options, along with other potential alternatives, will be thoroughly identified and evaluated during Stages 1 and 2. The optimal approach will be determined based on market conditions, investor preferences, and maximum value creation opportunities.
Funding Strategy:
To secure the necessary capital for these phases, we will employ a multi-faceted approach:
1
Equity Investment
Seek major investors, including venture capital firms, high-net-worth individuals, and institutional investors interested in tourism and education sectors.
2
Government Grants and Incentives
Apply for relevant government funding programs supporting tourism development, education, and marine conservation.
3
Strategic Partnerships
Explore opportunities for co-investment with established aquarium operators, educational institutions, or conservation organisations.
4
Debt Financing
Once the project progresses and shows viability, explore options for bank loans or bond issuances to complement equity investments.
5
Crowdfunding
Consider a public crowdfunding campaign to engage community support and raise additional funds.
6
Pre-sale of Experiences
Offer early-bird tickets, lifetime passes, or exclusive experiences to generate early revenue and gauge public interest.
11. USE OF CAPITAL - POTENTIAL RETURNS
Return on Investment:
Benefits for Early Investors
  • Early equity position with potential for appreciation as the project progresses
  • Opportunity to participate in future funding rounds
  • Exclusive benefits such as lifetime passes and VIP experiences at Seaquarium once operational
  • Recognition as a founding member of this significant Gold Coast attraction
Long-term Financial Projections
  • Break-even potential within 3-4 years of opening
  • Projected annual revenue at full operation could reach $30-40 million AUD
  • Estimated EBITDA margin potential of 25-30% after stabilisation
These projections are based on conservative estimates of visitor numbers, average spend per visitor, and operational costs benchmarked against similar attractions globally. All projections remain subject to detailed feasibility studies and market conditions.
Risk Mitigation:
To protect investor capital and ensure the project's success, we will implement several risk mitigation strategies:
Phased Development
Manage cash flow and allow for adjustments
Comprehensive Insurance
Coverage for property, liability, and business interruption
Diversified Revenue
Reduce reliance on ticket sales alone
Contingency Funds
Built into each phase of development
Financial Audits
Regular audits and transparent reporting
Conclusion:
The initial $500,000 investment is a critical first step in bringing Seaquarium from concept to reality. To be absolutely clear, this Stage 1 funding will NOT be used for property acquisition, but rather for essential preliminary activities such as feasibility studies, site identification and selection, concept development, and building government and community support. This thorough groundwork will create a solid foundation for the project, positioning it for the Stage 2 capital raise specifically aimed at property acquisition.
The multi-phased approach to funding allows for careful management of resources and risks, while the projected returns offer an attractive opportunity for early investors to be part of a transformative project on the Gold Coast. By carefully separating the initial feasibility phase from the subsequent property acquisition phase, we ensure that each stage of investment has clear, achievable objectives and appropriate funding.
12. CONTACT DETAILS AND THANKS
For further information or to discuss investment opportunities, please contact:
Michael Dieck
Founder, Seaquarium
We thank you for your interest in Seaquarium. Your support and investment will be instrumental in creating a world-class marine attraction that will educate, inspire, and contribute to the conservation of our precious marine ecosystems. We look forward to the possibility of partnering with you on this exciting journey.